PATHWAY CONNECTION

Rowan College of South Jersey worked with the Riggs Creative Group to create a marketing campaign toolkit for the Medical Assistant Apprenticeship Program. The toolkit was created to make job seekers aware of work and learn opportunities, as well as for employers to understand another opportunity to fill their talent pipeline.

The marketing toolkit informs about what an apprenticeship is, the benefits of an apprenticeship, the step-by-step process to launch an apprenticeship, and how to work with Community Colleges to deliver the related technical instruction.

The toolkit includes flyers, checklists, banner ads, brochures, and social media graphics. All of the marketing materials may be branded by any education institution or community-based organizations to use.